Hotels and tech industries face similar challenges in implementing and managing data-intensive hotel systems. However, some tech challenges are more specific to hospitality than others. The lack of efficient data integration and redundancy remain key hurdles in the field. The main difference between hotels and tech industries is that hotels often own and manage their properties while tech firms generally deal with outside vendors and integrators. As a result, hotels often use legacy architectures and applications which aren’t flexible enough or provide the type of data security and compliance solutions required by hospitality environments. As a result, hotels are forced to spend additional time and money transitioning to new technologies that can better integrate data from multiple locations.
One example of a challenge for hospitality tech
is providing notification when a guest has arrived at their door. With an internet-enabled device or web access, the guest can log on to the website and find out their arrival time. For larger hotels, this might be a single page per location or room. For smaller properties with fewer rooms, a notification may need to be sent individually per location or for each guest.
Another example of a challenge
for the hotel, tech is in the area of scheduling. Many guests will travel to a new destination and if the last stopover is near a popular holiday destination, the information provided by the system will be outdated and inaccurate. A good example of this is the implementation of Skimocolor, a new feature in Google Maps that allows travelers to view a full map of where their guests will be next.
To make sure that all of these functions
are updated and used correctly, a data integration service needs to be integrated with the existing system. For example, when a guest arrives at a location and provides their name and billing address, the system should automatically update their information with the correct information and send it to the appropriate location. If a guest leaves the location before being allowed access, the same process should be followed, as well as sending an email to confirm the reservation if it has been accepted.
Another example of Hotel Tech
includes payment processing. Currently, many systems only allow one party to make payments at any given establishment. As technology improves, it is expected that all parties will join in on the payment action. In the meantime, current hospitality systems allow a guest to enter a PIN or access an electronic account to enter payments for purchases made by the guest. Some hotels even offer their guests the ability to pay using their debit card or phone through the POS machine installed in their facility.
A growing challenge for the hospitality industry as guests demand even more features and convenience. The e-commerce aspect of the field makes it difficult for tech gurus to stay on top of things, but it has already affected the industry positively. The integration of technology into the Hotel Tech processes allows greater efficiency and customer service. New processes are also emerging for accepting credit cards and electronic check transactions, which will only further enhance the experience. As the demand increases, Hotel Tech will see new applications emerge, which will allow the hospitality industry to evolve and meet the needs of guests in a more effective way.